Software Development

Website Development

Website Development

MultiSpectra Technologies is a leading company in website development. All kinds of websites are developed by MultiSpectra Technologies.


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To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

Website Optimisation

Website Optimisation

MultiSpectra Technologies is a leading company in website optimisation. All kinds of websites are optimised by MultiSpectra Technologies.


Our Optimisation Process gets you better insights, more wins and more money

We identify where your website is leaking money and where the biggest sources of gains hide.


We create optimised treatments-design, copy and structure improvement, based on the data received.


We run extensive, iterative tests to figure out which optimised treatments work for your site.


1. Analytics Health Check


We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right. This is critical for measuring our success.


2. Research and Insight Gathering


Research Goals


  • Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
  • Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.


Reasearch Methods


Besides speaking with you and learning all we can about your business, the following tasks take place during our research:

  • Heuristic analysis of your website to identify “areas of interest”.
  • Full data analysis to fully understand what is going on with your website.
  • Mouse tracking data analysis to track mouse cursor movements, clicks and scrolling on each of your pages to identify what features get attention and what does not.
  • User session replay videos to analyse how actual visitors interact with your site.
  • Qualitative research
    • Online customer survey set up with recent first-time buyers to understand who they are, why they buy and how they buy.
    • On-web and exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc.).
    • Customer service representative interviews and live chat transcripts analysis.
    • If needed, phone interviews with your actual customers
    • User testing with people who match your ideal customer profile to discover any and all friction points on your current site - and to see what is working.
  • Competitive analysis to see how you stack up against the competition to understand your prospects’ choices.
  • Personalisation and cart abandonment analysis

By the time we are done with our data collection, we will have an accurate description of your customer and how they use your website.


3. Creating and Prioritising Hypotheses


Based on the data-informed insights, our team will identify and map out solutions to each of your site’s problems. We will come up with a number of treatments / hypotheses for each of the identified issues.


4. Testing


We perform proper controlled A/B/n testing, following the scientific methods. We use strict stopping rules for tests to ensure trustworthy outcomes and to avoid imaginary lifts.


Our tests are derived from data-backed hypotheses, never called early and external factors (data pollution, etc) are taken into consideration.


All tests run for a minimum of 2 business cycles, 2 to 4 weeks. We take test outcome validity very seriously. After each test, we conduct post-test analysis and present to you our findings.


5. Repeat


Testing is an iterative process. With each test we learn something new about your customer and what keeps them moving forward through your website. With each test and each change we get data that is of help to further improve the hypotheses.


Each test we conduct feeds into the next test leading to better results.


Conversion optimisation is an ongoing process. We employ a research and test-driven approach to obtain the best results for you.

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We shall start with a 3-month

conversion boost programme.


Our minimum commitment period is initial conversion research period (2-4 weeks) followed by three months of testing. We start with thorough qualitative and quantitative research and analysis that provide input into our test hypotheses, and conduct extensive testing over 3 months.


It is extremely rare to achieve breakthrough results with a single test. The success of a testing programme comes from the cumulative lifts over a longer period of time. That is why you will get the best results from a structured, research-focused optimisation process where we constantly learn about your audience and your site.


Throughout this period, we work closely with, and become an extension of, your team. You will have two dedicated conversion analysts working on your site + their work is triple-checked by our chief conversion architect. We take our work very seriously.


Our conversion optimisation plans are provided via a flat monthly fee. Once the initial 3 months are over, we shall continue month to month until the law of diminishing returns sets in.


To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

Website Re-design

Website Re-design

Our Approach


1. Website re-designs can be risky. Which is why a data-driven approach is a must.


If you change everything at once, some things may get better while other things may get worse – leaving you with results that cancel each other out.


We minimise the risk of this happening by performing a full analysis of your existing site first. We learn what is working and what is not; we can keep the good parts and re-think the underperforming bits.


2. Your design will be based on the latest conversion, usability and persuasion know-how.


Our approach is based on data, in-depth industry knowledge and extensive research.


We design websites to sell. Before we even bring designers into a project, we have our conversion analysts crunch the numbers, analyse the business, conduct user research and turn their insights into wireframes. These wireframes determine the layout, structure and messaging.


Only now do the designers come in and make the site look awesome by coming up with ways to delight the users. Bear in mind, in our case even the designers are trained in conversion optimisation. 


Important expectation setting: even the best design is a hypothesis – one that needs to be tested in the real world. We will not promise that the design will instantly make you tons more money. This is just the real world.  This is just the first step. Now, continuous optimisation begins (and we can help).

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Why do most websites not produce desired results?


It is because they are usually built like this: Client (or a committee) describes the kind of website they want, and the design shop delivers. Did the committee consist of conversion and UX experts? No. Client tells the designer to come up with something and the designer has a “vision” or follows the latest design trends. Are typical web designers data-driven or conversion-minded? Alas, most are not. Everybody should stick with what they know best. The clients are experts at what they do and designers and developers are NOT conversion experts.


To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

Website Analysis

Website Analysis

Increasing conversions sets you on a path to dominating your market.


Once you increase revenue per visitor, customer acquisition costs get lower and you can spend more money on advertising.


Do You Know?


Why prospects buy the type of products and services you sell?


What is the end-benefit that they are after?


Why they are not buying more from you?


Their main concerns, doubts and hesitations?


What puts them off – Which steps in your sales funnel scare people?


Which parts of your website cause the most friction and turn buyers away?


Who is this for?


It is for businesses that have a proven business model. No conversion miracle is going to help you if people do not want what you sell.


We need to be able to survey your customer base.


Our team of top conversion experts will come in, set up data collection and gather intelligent data. Once we have the data we need, we shall dig deep and analyse everything.


The end-deliverable: what you are going to get


We come in, learn all we can about your business set up all necessary data collection and then dig deep into the analysis. Once we are done with the analysis, we shall sum up our findings into an actionable report.


The end deliverable is a written report detailing key insights about your customers and your website. It will report detailing key insights about your customers and your website. It will outline specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.


We shall present all of our findings to you  and then we can discuss the implementation.


What happens after the research has been completed


Once we have completed the conversion research, we shall share all of our findings via a written report (pdf document). What follows is up to you. You can take the advice and implement it all by yourself. You may need help with the execution.


We offer managed optimisation and testing programmes to help you find the optimal solution for each of the identified issues.

Learn More

To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

iOS Development

iOS Development

MultiSpectra Technologies develops iOS apps. 

Learn More

To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

Android Development

Android Development

MultiSpectra Technologies develops Android apps. 

Learn More

To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

MultiSpectra FileShare

MultiSpectra FileShare

MultiSpectra Technologies launches MultiSpectra FileShare. A paid service, MultiSpectra FileShare is a Private Cloud accessible from anywhere in the world by you and anyone you choose to share your files with. MultiSpectra FileShare is secure, reliable, has no downtime and is ideal for distributed teams simulating a virtual office environment. Give it a try for a month with a discounted price with no commitment to continue if you are not satisfied with the service.

Learn More

To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161. 

Software Development

Branded URL Redirects

Branded URL Redirects

MultiSpectra Technologies provides branded URL redirects

Learn More

To learn more, get in touch with MultiSpectra Consultants by sending an e-mail to dramartyakumar@gmail.com or a SMS or a WhatsApp message to +918902494161.