MultiSpectra Technologies is a leading company in website optimisation. All kinds of websites are optimised by MultiSpectra Technologies.
Our Optimisation Process gets you better insights, more wins and more money
We identify where your website is leaking money and where the biggest sources of gains hide.
We create optimised treatments-design, copy and structure improvement, based on the data received.
We run extensive, iterative tests to figure out which optimised treatments work for your site.
1. Analytics Health Check
We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right. This is critical for measuring our success.
2. Research and Insight Gathering
Research Goals
- Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
- Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.
Reasearch Methods
Besides speaking with you and learning all we can about your business, the following tasks take place during our research:
- Heuristic analysis of your website to identify “areas of interest”.
- Full data analysis to fully understand what is going on with your website.
- Mouse tracking data analysis to track mouse cursor movements, clicks and scrolling on each of your pages to identify what features get attention and what does not.
- User session replay videos to analyse how actual visitors interact with your site.
- Qualitative research
- Online customer survey set up with recent first-time buyers to understand who they are, why they buy and how they buy.
- On-web and exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc.).
- Customer service representative interviews and live chat transcripts analysis.
- If needed, phone interviews with your actual customers
- User testing with people who match your ideal customer profile to discover any and all friction points on your current site - and to see what is working.
- Competitive analysis to see how you stack up against the competition to understand your prospects’ choices.
- Personalisation and cart abandonment analysis
By the time we are done with our data collection, we will have an accurate description of your customer and how they use your website.
3. Creating and Prioritising Hypotheses
Based on the data-informed insights, our team will identify and map out solutions to each of your site’s problems. We will come up with a number of treatments / hypotheses for each of the identified issues.
4. Testing
We perform proper controlled A/B/n testing, following the scientific methods. We use strict stopping rules for tests to ensure trustworthy outcomes and to avoid imaginary lifts.
Our tests are derived from data-backed hypotheses, never called early and external factors (data pollution, etc) are taken into consideration.
All tests run for a minimum of 2 business cycles, 2 to 4 weeks. We take test outcome validity very seriously. After each test, we conduct post-test analysis and present to you our findings.
5. Repeat
Testing is an iterative process. With each test we learn something new about your customer and what keeps them moving forward through your website. With each test and each change we get data that is of help to further improve the hypotheses.
Each test we conduct feeds into the next test leading to better results.
Conversion optimisation is an ongoing process. We employ a research and test-driven approach to obtain the best results for you.
